A logo or slogan is more than just a phrase or design in today's cutthroat market; it's the public face of your company. By registering a trademark for your slogan or logo, you can prevent unauthorised use by others and guarantee that you have the sole legal authority over your brand identity.
While a logo is a visual representation of your business, a slogan is a catchy phrase that expresses the essence of your brand. Both are necessary for brand recognition and customer trust. You can stop third parties from using a mark that confuses consumers or damages your brand by registering a trademark for these elements.
In India, trademarks are governed by the Trade Marks Act of 1999. To be eligible, your slogan or logo needs to be distinct, non-generic, and not confusingly similar to marks that have already been registered. A trademark search helps determine availability before filing.

How to Trademark a Slogan or Logo: Create and complete the phrase or logo you wish to safeguard.

To find similar marks already in use, do a trademark search.

Use Form TM-A to submit an application under the relevant class.

The Trademark Office's review and publication.

registration, following the resolution of objections or in the absence of any opposition.

Your exclusive rights are granted for ten years after the trademark is registered, with the possibility of renewal.

In conclusion, trademarking your slogan and logo helps to preserve your brand identity, increase client loyalty, and stop others from stealing or abusing your original works of art. For any company that is serious about long-term growth, brand protection, and market credibility, it is a wise, calculated move. Protect your brand instead of just building it.